102: A Profit-Driven Approach To Performance Marketing Through Paid Media Feedback Loops

eCommerce Fastlane · with Simon Poulton · August 16, 2020 · 40 min

Summary

This episode emphasizes building a profit-driven performance marketing strategy for Shopify brands, focusing on how accurate and granular data feeds intelligent systems, enabling better decision-making for paid media campaigns and customer lifetime value. It highlights the importance of re-evaluating traditional paid media feedback loops in a machine learning-driven marketing landscape.

Key takeaways

• Implement the Shopify e-commerce values template for Google Tag Manager to ensure granular data extraction and accurate data feeding for machine learning platforms.
• Shift focus from traditional paid media feedback loops to a profit-driven approach that prioritizes customer lifetime value (CLV) for sustainable growth.
• Regularly measure, analyze, and report on data across all digital marketing channels to continuously inform and optimize your strategy.
• Proactively prepare and enrich your Shopify brand’s data to leverage advanced data processing tools and machine learning for future marketing efforts.

Themes

Topics covered

Episode description

Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Simon Poulton the Vice President of Digital Intelligence at Wpromote. They the largest independent Digital Marketing Agency in the United States. They take their “Think Like a Challenger” mantra seriously by challenging the status quo to drive significant results and steal market share for clients. Wpromote uses a profit-driven marketing approach to increase customer lifetime value to impact the bottom line. Why outspend the competition when you can outsmart them?Learn more about the next wave of data-driven digital marketing. Specifically, how you can prepare your Shopify brand’s data today for the data processing tools and platforms of tomorrow.Digital marketing is fundamentally changing and as machine learning continues to take a larger role, you need to make sure the data we’re feeding the machines is accurate, enriched and granular. Exciting and timely episode. Let’s jump in...What You Will Learn TodayGranular approach to data extraction.Re-imagining a way to think about paid media feedback loops.How to implement the Shopify ecommerce values template for Google Tag Manager.Measure, analyze, and report on data to inform your digital marketing strategy across every channel.How Predictive Customer Lifetime Value (pCLV) is the key to unlocking sustainable growth.Links And Resources Mentioned In This EpisodeWpromote - Free 20-point Google Analytics Audit. (mentioned eCommerce Fastlane)Shopify Google Tag Manager TemplateThe Trade DeskLiveRampFind and fix Personally Identifiable Information (PII) in Google AnalyticsGeneral Data Protection Regulation (GDPR)California Consumer Privacy Act (CCPA)404 Error TrackingHotJarFullStoryUserTest

Related episodes

• Stop Trying to Fix the Thing That's Working | Ep 978— The Game with Alex Hormozi
• How Birkenstock Built a $1.6 Billion Footwear Empire— Ecommerce On Tap
• How Google’s Conversational Commerce Is Changing Everything — Lucas Tieleman | Why AI Changes Search, How Conversational Commerce Works, What Product Feeds Hide, How AI Landing Pages Convert, Why Bad Data Fails (#485)— Ecommerce Coffee Break
• How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)— Ecommerce Coffee Break
• The Bouquet Theory of Building a Brand From Zero | Ep 974— The Game with Alex Hormozi
• "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did— Shopify Masters

Frequently asked about this episode

What does this episode say about paid acquisition?

Implement the Shopify e-commerce values template for Google Tag Manager to ensure granular data extraction and accurate data feeding for machine learning platforms.

What does this episode say about analytics & attribution?

Shift focus from traditional paid media feedback loops to a profit-driven approach that prioritizes customer lifetime value (CLV) for sustainable growth.

What does this episode say about shopify & ecommerce platforms?

Regularly measure, analyze, and report on data across all digital marketing channels to continuously inform and optimize your strategy.

What does this episode say about paid acquisition?

Proactively prepare and enrich your Shopify brand’s data to leverage advanced data processing tools and machine learning for future marketing efforts.

Listen

Listen on SpotifyListen on Apple PodcastsShow website