Millions of Amazon ASINs currently have zero products in FBA warehouses but still sell as merchant-fulfilled. This creates a massive, underserved opportunity for sellers to offer fast FBA shipping on these items, even at a higher price, capturing sales from customers prioritizing speed. This strategy exploits a gap in Amazon's fulfillment network and customer desire for rapid delivery.
Key takeaways
Identify Amazon ASINs with high sales velocity but no FBA offers; these products are currently only available via slower merchant-fulfilled options.
Purchase a small quantity (2-4 units) of these products, even at full retail price, to test the market.
Send the acquired units to Amazon FBA and list them at a higher price than existing merchant-fulfilled offers.
Focus on products that are readily available in retail stores for easy sourcing and restocking.
Understand that this strategy caters to customers willing to pay a premium for faster delivery, leveraging Amazon's logistics to gain a competitive edge despite higher pricing.
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What does this episode say about amazon & marketplaces?
Identify Amazon ASINs with high sales velocity but no FBA offers; these products are currently only available via slower merchant-fulfilled options.
What does this episode say about supply chain & operations?
Purchase a small quantity (2-4 units) of these products, even at full retail price, to test the market.
What does this episode say about conversion & cro?
Send the acquired units to Amazon FBA and list them at a higher price than existing merchant-fulfilled offers.
What does this episode say about product & merchandising?
Focus on products that are readily available in retail stores for easy sourcing and restocking.
What does this episode say about amazon & marketplaces?
Understand that this strategy caters to customers willing to pay a premium for faster delivery, leveraging Amazon's logistics to gain a competitive edge despite higher pricing.
