This episode clarifies the current landscape of Amazon bundles following significant policy changes in mid-2024. Leanna Crocco, a decade-long expert, details how to create compliant bundles, navigate LOA requirements, and avoid pitfalls that led to previous seller suspensions. It’s a crucial listen for Amazon sellers looking to leverage bundling safely and effectively, especially those concerned about brand authorization and policy adherence.
Have you ever seen bundles on Amazon? It's a listing where two or more complimentary items are sold together (examples would be a needles and thread for sewing or a coffee bean grinder and a bag of coffee beans etc.) Is it safe to sell bundles on Amazon? Is it within Amazon policy to combine complimentary items and create a new listing? Can I include brands I don't own? What are the risk? Is this idea dead without a letter of permission from the brands I sell? (also called an LOA or Letter Of Authorization) In the summer of 2024 Amazon made some policy changes for creating and regulating bundles. A good handful of sellers were suspended for having created bundles improperly and their bundles were removed from the catalog. To our knowledge, all those sellers were reinstated thankfully, but it caused a bit of a stir at the time. After the dust settled entirely, we decided it was time for us to revisit the bundle topic and see how sellers are doing in this arena. A leading bundle expert and coach in our community is Leanna Crocco. She has been thriving with bundles on Amazon for over a decade at this point and she has some incredible insights into what has changed and what the landscape of opportunity now looks like as she continues to use the strategies taught in the ProvenAmazonCourse.com to expand and flourish! Stick around for the last few minutes of the episode today to hear an update about "The System". The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well! TODAY'S INSIGHT: "The System" will soon manage all your shipping challenges with A