Alex Hormozi lays out 10 actionable strategies for aspiring entrepreneurs to generate $1 million, even starting with no capital. This episode challenges the notion that 'it takes money to make money' by providing diverse approaches from high-value service arbitrage and real estate to audience leverage and affiliate marketing, all designed to create significant wealth through strategic thinking rather than initial investment.
Key takeaways
Sell high-value services to e-commerce stores: Offer to improve conversion rates for established e-commerce businesses (e.g., rewriting emails, optimizing landing pages) and take a percentage of the uplift. A 5% lift on a $100M store means a $1M commission.
Utilize OPM (Other People's Money) for asset acquisition: Borrow money to acquire assets like real estate or even businesses, and have the asset itself generate the income to pay back the loan, allowing you to profit from the appreciation or cash flow.
Refinance undervalued assets: Find motivated sellers willing to part with assets significantly below market value. Purchase the asset with a bank loan based on its true value, immediately profiting from the difference without significant out-of-pocket investment.
Monetize existing audiences or expertise through affiliate marketing: Promote products you genuinely love and believe in as an affiliate. Your recommendation saves your audience time and effort in finding the best products, building trust and generating income through your unique links.
Focus on units and lifetime value (LTV): Break down your million-dollar goal into smaller, manageable units (e.g., selling 20 units of a $1,000 product weekly). For subscription models, calculate the LTV of a customer and determine how many new customers per week are needed to reach your target.
"You make a million dollars by selling someone else five to $10 million of value." Today, Alex (@AlexHormozi) breaks down the myth that you need money to make money and provides 10 different ways to make a million dollars for little or zero money down. These methods include selling something for a million dollars, borrowing a million dollars and having someone else pay it back, and finding somebody who has an audience and buying whatever they're about to launch early and then selling it later.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:20) - 1st-3rd Way: Sell $1 Million, borrow $1 Million, refinance
(2:41) - 4th-7th Way: sell contracts, commission, buy now & sell later, selling units of stuff
(5:15) - 8th-10th Way: people giving business, promotion, arbitrage
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
What does this episode say about founder & leadership?
Sell high-value services to e-commerce stores: Offer to improve conversion rates for established e-commerce businesses (e.g., rewriting emails, optimizing landing pages) and take a percentage of the uplift. A 5% lift on a $100M store means a $1M commission.
What does this episode say about finance & fundraising?
Utilize OPM (Other People's Money) for asset acquisition: Borrow money to acquire assets like real estate or even businesses, and have the asset itself generate the income to pay back the loan, allowing you to profit from the appreciation or cash flow.
What does this episode say about conversion & cro?
Refinance undervalued assets: Find motivated sellers willing to part with assets significantly below market value. Purchase the asset with a bank loan based on its true value, immediately profiting from the difference without significant out-of-pocket investment.
What does this episode say about paid acquisition?
Monetize existing audiences or expertise through affiliate marketing: Promote products you genuinely love and believe in as an affiliate. Your recommendation saves your audience time and effort in finding the best products, building trust and generating income through your unique links.
What does this episode say about founder & leadership?
Focus on units and lifetime value (LTV): Break down your million-dollar goal into smaller, manageable units (e.g., selling 20 units of a $1,000 product weekly). For subscription models, calculate the LTV of a customer and determine how many new customers per week are needed to reach your target.
