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#10: Toi Sweeney—Is Your Professional Wardrobe Hurting Your Business?

The StoryBrand Podcast · with Toi Sweeney · July 25, 2016 · 42 min

Summary

This episode of The StoryBrand Podcast,

Key takeaways

Themes

brand & content

Topics covered

message clarificationsoundbite strategycustomer engagementmarketing messagingsales growth framework

Episode description

Like it or not, we all judge each other by our appearances. What you wear makes an instant impression on your customers. It's up to you to define what that impression is. In this episode of Building a Story Brand, Donald Miller sits down with Toi Sweeney, an award-winning image and style consultant. She shares the must-have pieces men and women need in their wardrobes to communicate success. You'll discover how to use color, fit, and style — on any budget — so your clothes always work for you, not against you. With her advice, you can makeover your professional wardrobe in a few hours, feel more confident, and stand out for all the right reasons. http://buildingastorybrand.com

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Frequently asked about this episode

What does this episode say about brand & content?
Focus on clarifying your brand message to minimize customer confusion and increase engagement.
What does this episode say about brand & content?
Develop a clear 'Soundbite Strategy' with 5 powerful soundbites to make your offerings easily understandable.
What does this episode say about brand & content?
Actively work to reduce the cognitive load for your customers, making it simple for them to grasp your value proposition.
What does this episode say about brand & content?
Utilize a proven messaging framework like StoryBrand to attract attention, convert sales, and grow your business.
What does this episode say about brand & content?
Consider investing in marketing education or a messaging intervention to overcome common communication hurdles and accelerate growth.

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