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#10: John Lowry—Six Things You Need to Become a Great Negotiator

The StoryBrand Podcast · with John Lowry · March 8, 2021 · 39 min

Summary

This episode, featuring John Lowry, delves into the art of negotiation, offering ecommerce operators a strategic framework to approach discussions not as battles, but as opportunities for mutual gain. By understanding and applying the six principles of great negotiation, businesses can clarify their value, overcome objections, and forge stronger relationships, ultimately driving better outcomes in partnerships, sales, and internal operations.

Key takeaways

Themes

founder & leadership

Topics covered

negotiation strategiescommunication skillsconflict resolutionunderstanding interestspreparedness in negotiation

Episode description

You're negotiating all the time without even knowing it. And that's a problem, because your success in life depends on how well you can negotiate. That's why in this week's episode we're teaching you the six things every great negotiator does to create more win/win outcomes in work and in life. Don also talks with Dr. John Lowry, President of the Lowry Group and instructor of our newest course at Business Made Simple University - Negotiation Made Simple. John shares what it's like inside a high stakes negotiation and his approach for achieving the desired outcome. -- Find out more about The Lowry Group at LowryGroup.net Get access to the course Negotiation Made Simple at NegotiationMadeSimple.com Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

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Frequently asked about this episode

What does this episode say about founder & leadership?
Don't negotiate based on positions; instead, focus on clarifying and addressing underlying interests to find common ground.
What does this episode say about founder & leadership?
Practice active listening and ask clarifying questions to truly understand the other party's needs and motivations.
What does this episode say about founder & leadership?
Prepare thoroughly by understanding your own goals, potential alternatives, and the likely interests of the other party.
What does this episode say about founder & leadership?
Frame your proposals around shared wins and mutual benefit to encourage collaboration rather than opposition.
What does this episode say about founder & leadership?
Recognize and address the emotional component of negotiation, ensuring both parties feel heard and respected to maintain positive relationships.

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