This episode breaks down the common mistake gym owners make in launching new programs and offers a strategic, multi-channel marketing blueprint. Learn how to generate excitement and drive sign-ups by meticulously planning your launch communications across email, SMS, and social media, moving from subtle whispers to a focused crescendo, ensuring your offer addresses customer pain points, and capitalizing on launch day urgency.
Key takeaways
Implement a 'whisper, tease, shout' launch strategy, starting with subtle announcements to your warm audience (free groups, existing clients) about 30 days out, gradually increasing intensity.
Craft a 10-day email marketing sequence leading up to launch, addressing different customer pain points and program benefits in each email. Focus on how your program solves their struggles (e.g., "don't have time to cook," "walking around aimlessly at the gym").
On launch day, send multiple emails (up to six) and SMS messages to capitalize on urgency. Use short, punchy subject lines and body copy (e.g., "4 hours left," "See subject") to maximize open rates and conversions.
Prioritize in-person sales for brick-and-mortar businesses. Use the countdown and outreach to schedule one-on-one or group consultations where you can leverage trust and close sales effectively.
Encourage referrals by having clients bring friends to orientation or introductory sessions. This leverages existing trust and increases conversion rates for new prospects.
"Whisper it first. Then tease it. Then shout it." Today, Alex (@AlexHormozi) discusses the importance of creating hype and positioning when promoting new programs or services. He outlines a framework for building excitement and addressing potential customer pain points, and emphasizes the need to follow a deliberate and strategic approach to marketing.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:50) - Don't just promote, address beliefs and information.
(3:58) - Send follow-up emails addressing pain points every other day.
(7:43) - The last 48 hours are for sign-up links.
(11:16) - Rules of selling don't change.
(13:52) - Even with marketing, there will be missed opportunities.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
What does this episode say about paid acquisition?
Implement a 'whisper, tease, shout' launch strategy, starting with subtle announcements to your warm audience (free groups, existing clients) about 30 days out, gradually increasing intensity.
What does this episode say about email & sms?
Craft a 10-day email marketing sequence leading up to launch, addressing different customer pain points and program benefits in each email. Focus on how your program solves their struggles (e.g., "don't have time to cook," "walking around aimlessly at the gym").
What does this episode say about conversion & cro?
On launch day, send multiple emails (up to six) and SMS messages to capitalize on urgency. Use short, punchy subject lines and body copy (e.g., "4 hours left," "See subject") to maximize open rates and conversions.
What does this episode say about paid acquisition?
Prioritize in-person sales for brick-and-mortar businesses. Use the countdown and outreach to schedule one-on-one or group consultations where you can leverage trust and close sales effectively.
What does this episode say about paid acquisition?
Encourage referrals by having clients bring friends to orientation or introductory sessions. This leverages existing trust and increases conversion rates for new prospects.
