Jeremy Horowitz made a point on the Shopify1Percent podcast that really stuck with me: the classic star-rating and text-review block is on the decline. His view is that the smartest brands are moving toward broader forms of social proof. Instead of just showing what customers wrote, you need to show what they did, how they look, and what they asked.
He frames it as an evolution. For years, Amazon has understood this with its "Customers Ask" sections, which Shopify merchants are only now starting to adopt widely. The real opportunity isn
