How do I use utilize ambassadors and influencers to host live shopping events, tapping into their established audiences for new customer acquisition for ecommerce?

A perfect example of this comes from Suzy Moore of So Suzy Stamps, which she broke down on the eCommerce MasterPlan podcast. She built a business around her passion for creating craft stamps for card makers, but the real magic was in how she grew it. Instead of chasing traditional, big-audience influencers, she built a powerhouse ambassador program by turning her most passionate customers into a