The biggest shift in starting an online business with no money is that the central challenge is no longer finding a product, but building an audience. A few years ago, the default path was to find a cheap product, probably through dropshipping, and pump money into ads to find customers. That model is incredibly difficult now without a significant budget. Today, the opportunity is to flip that process entirely. You start by becoming a creator in a niche you genuinely understand and build a community. The money follows from the trust you build with that audience.
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