How do I use shopify UX best practices to grow ecommerce sales?

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Short answer

A great example is Justin Hertz of Muttmart.com, who explained on Ecommerce Conversations how he used foundational UX—clear navigation and simple checkout—to build his brand. For a more tactical approach, Ty Chapman on eCommerce Fastlane detailed how optimizing the cart drawer for upsells can immediately lift revenue.

TL;DR

A great example of using UX to build a business from the ground up comes from Justin Hertz, the president of Muttmart.com, who broke down his approach on an episode of Ecommerce Conversations. He didn

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