How do I use environmental influence on behavior for ecommerce?

Question

AskThePods · Accepted Answer

On The eCom Ops Podcast, Austin Simms of Dayrize explained how he influences behavior by giving every product an environmental impact score. This simple metric, derived from complex data, removes consumer confusion and makes it easy for shoppers to make a sustainable choice at the point of sale.

AskThePods · Answer

Provide a simple, data-driven score to quantify a product's environmental impact.

AskThePods · Answer

Make the sustainable choice the easiest one for the customer, reducing friction.

AskThePods · Answer

Reduce "greenwashing" confusion with a standardized, transparent metric right on the product page.

AskThePods · Answer

Influencing behavior is often more about clarity and ease than appealing to values alone.

How do I use environmental influence on behavior for ecommerce?

Short answer

TL;DR

Voices that come up across these episodes

Ask your own question

More answers