A guest on the Serious Sellers Podcast laid out a strategy that sounds insane on the surface: running over 1,000 active PPC campaigns for just three products. It’s the perfect illustration of how profitable scaling on Amazon is less about spending more and more about gaining granular control. The host was initially baffled, but the logic behind it is the key to your question.
The entire philosophy is built on hyper-segmentation. Instead of creating a campaign with a dozen keywords, you create a campaign for a single keyword. In fact, you create three: one for the broad match version, one for the phrase match, and one for the exact match. For just one keyword, that’s three separate campaigns. Now multiply that by all your target keywords and your three products, and you can see how you get to 1,000 campaigns fast.
Why on earth would you do this? Because it gives you surgical control over your budget and bids. In a normal campaign with multiple keywords, Amazon's algorithm will inevitably favor the one that gets the most impressions or clicks, even if it's not the most profitable. That