That number is over $20 million. It’s the revenue of HCBrands.com, and on The eCommerceFuel Podcast, founder Bryan Croft says he got there by building a team that allowed him to focus exclusively on company culture and vision. This is the core challenge of scaling: you have to evolve from being the person who does everything into the person who builds and leads the team that does everything.
This transition is one of the hardest parts of the ecommerce entrepreneurial journey, a point also made in a Shopify Masters episode about growing from 7 to 8 figures. It