How do I build a implement a tiered influencer strategy, working with micro-influencers for direct response and sales, and larger influencers for brand awareness and top-of-funnel growth that works?

Expert answer · sourced from 0 podcast episodes · influencer & creator

Short answer

A tiered influencer plan should start by aiming for at least a 30% conversion rate on your initial product seeding. Yash Chavan explained on the DTC Podcast that this single number tells you if your influencer targeting is right before you spend on bigger creators for brand awareness.

TL;DR

The most important number for building a tiered influencer strategy is 30 percent. On the DTC Podcast, Yash Chavan of SARAL shared this as the benchmark for a successful product seeding program. This isn

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